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Canon 7D: $1,700 PDF Print E-mail
Written by D. Eric Franks   
Tuesday, 01 September 2009 08:51

Canon announced a slew of new digital cameras today (as they usually do on the first Monday in September), including the 7D. No, bigger numbers don't mean this is a fancier version of the 5D for the rich kids to play with, instead, it's a $1,700 camera (body only) that is slightly scaled back. Even so, it definitely represents the next step in convergence between still camera and video, coming from the still camera end of things.

Since Canon (like all manufacturers) uses the same chips, processors and lenses across their camera lines, the 7D shares many features and specs with its siblings and represents another six-month incremental improvement in technology (Canon is methodical like that). You can certain read about the big long list of "new" features  (like 1080p24) at any number of sites this AM, but let me cut to the chase: the important difference between the $1,700 7D and the $3,200 5D is the size of the imaging sensor. While the 5D is equipped with a full-sized 35mm imaging chip, the 7D has a much more affordable (and slightly smaller) APS-C CMOS sensor. Why is this important? Well, for one, depth of field control is dependent on three variables and one of those is the size of the imaging plane (see also, Videopia the book, page 170).

The APS-C sensor is the same chip that ends up in their entry-level dSLR cameras, like the Digital Rebel models (which start at $800). Now, don't get me wrong, at 22.5mm, the APS-C sensor is nearly an inch across, which is a good deal larger than the 1/3", 1/2" and even 2/3" sensors found in high-end video cameras. Furthermore, it's only a tiny bit smaller than REDs 24.4mm chip. OK, the 7D doesn't compete with the RED, since it'll shoot highly compressed video and won't use cinematic primes, but still it's a couple of magnitudes easier to use at 1/10th the price. Nice!

References:
* Canon EOS 7D product page
* h/t to Jeff Whitley

 
Discuss (6 posts)
Canon 7D: $1,700
Sep 10 2009 13:25:41
This thread discusses the Content article: Canon 7D: $1,700

Wow, did you see this one on Vimeo Eric? Done with the 7D.

#2481
Re:Canon 7D: $1,700
Sep 10 2009 16:42:05
Man that is inspiring. I get goosebumps seeing the technology/price bar so low. Now if I could just magically steal some of Bob Nicolas' talent and his camera eye, I might have something. Loved the foreground framing and intimacy of the piece.


"Film will only became an art when its materials
are as inexpensive as pencil and paper."

-- Jean Cocteau --
#2483
Re:Canon 7D: $1,700
Sep 10 2009 17:26:51
I just had to watch that again today.

It is a lot $ but I might have to get one for new next spoof project.
#2485
Re:Canon 7D: $1,700
Sep 11 2009 16:50:16
It might be a low cost amazing camera but when you add up all the lens they used, it isn't low lost anymore.

EF 35mm f/1.4L $1,249
EF 50mm f1.4 $349
EF 85mm f/1.8 $449
EF 100mm f/2.8 Macro $659
EF 70-200mm f/2.8L $1,897
TS-E 17mm f/4L $2,500
EF 16-35mm f/2.8L $1,449

Which lens should I buy for just starting out with this camera?
#2486
Re:Canon 7D: $1,700
Sep 11 2009 20:59:20
True enough. What's more, simply owning $10,000 worth of lenses does you no good at all if you don't know what they are for.

Now I'm no cinematographer, but I sure have worked with people that know what they were doing and have annoyed them with endless questions, so I have some idea of what you might want (please, real DPs chime in here if I'm off-base)...

First, the stock 28-125mm, f/3.5 lens that Canon includes in the stock $1,900 kit is a good general purpose variable zoom lens that'll get you fantastic DoF control (at least when compared to a camcorder), even in a small room with the aperture opened all the way up. Definitely more control than in that other video you posted. I'd definitely start with that, since it's very affordable and useful to just leave on the camera all the time.

If I were buying a second lens, I'd get the 50mm. I'm fairly obsessed with fast lenses and widefields and this one is relatively affordable. It's going to be brilliant at night and in available light indoors. Plus, it's going give you a DoF that is centimeters wide, which is going to be really fun. And really (not) fun to focus. For those of us that are used to camcorders that are pretty much always in focus, this lens is a pain.
#2487
Re:Canon 7D: $1,700
Sep 11 2009 21:08:43
Thanks for the all the info.

That should get me started. Now if I can talk the wife in to letting spend over 2k on a camera.

BTW: I went to BestBuy yesterday to hold it, but it is not in stick yet.
#2488

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