The venerable Technicolor company is throwing its considerable weight behind a new technology: 3D. It's been over 75 years since the company invented the three-strip color process,  forever changing the course of movie history. Can they do it again? "Broadcast 3D is a natural extension of the many services we're already providing," said Chuck Parker, president of Technicolor's Digital Content Delivery business, as reported by The Inquirer, covering an event at Technicolor's Chiswick facility in London today. While 6-7% of theaters are digital 3D ready, film is still the dominant distribution media and the new film-based 3D technology from Technicolor is set to fill the gap. Still, you have to wonder, if everything is already going digital, how long will this gap exists and, more importantly, isn't it already being gradually filled by digital projection?

Parker warns that bad 3D content that would do more harm than good to general adoption (as was discussed here), but still argued that mass adoption was "inevitable" on a timeline of about five years. So, to all you 3D naysayers out there (*ahem*), you've got James Cameron, movie theaters, the television manufacturing industry and now Technicolor workin' to prove you wrong. And to all you 3D fans, the future's so bright, you gotta wear anaglyph shades.

References:
* Technicolor gets into 3D